For Dulux making high-quality products and making a positive difference to the planet are two sides of the same coin. Dulux aims by 2020 for at least a quarter of their products to be better for consumers and the environment than the alternatives available. For example Dulux have replaced the solvents traditionally used in paint recipes with water. Dulux carefully considers what goes into each of their products, from the energy and water used to the raw materials. They also endeavour to minimise the waste created at the factory and fuel used in transport.