The Irish Green Building Council is launching today the #WaterMatters campaign, calling for bathroom retailers to communicate the importance of water efficiency to consumers.
The Covid pandemic has had a huge impact, not only on how much time people spend at home but also on their views on environmental responsibility and climate change. There is a growing interest in products that can help save water and energy, helping to keep household bills down and contributing to a more sustainable lifestyle.
A recent survey by the Bathroom Manufacturers Association revealed that half of those surveyed would like to improve their household water efficiency (55%) but that 41% are not sure how to do so.
The IGBC has launched the #WaterMatters campaign to help consumers know how they can reduce water use. It calls for bathroom retailers to communicate to their clients the importance of minimising hot water usage to save energy and reduce their carbon footprint.
Pat Barry, CEO of the Irish Green Building Council said: “The good news for retailers is that many brands offer bathroom products carrying the Unified Water Label, an easy-to-understand label to communicate level of water usage We urge the bathroom industry to promote the Unified Water Label and provide clear information to customers.”
Austin Nevin , Trading Director of Chadwicks added: “As bathroom retailers we are well placed to take the lead and guide consumers to make more informed choices about the products they choose. Chadwicks is proudly supporting the #WaterMatters campaign by beginning to display the water label on the product listings on our website. We are also planning to engage with our suppliers and encourage them to sign up to the Unified Water Label.”
